Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Reviews

JASON KNIGHT

I’ve read a handful of product marketing related books over the last decade, and this one definitely tops the list. Martina brings that to live with Loved. I enjoy reading books written by people I know.

Kari Bathe

Well recommended. Another book by the SVPG made this a must-buy for me and it's the only book that goes into detail about the new discipline of Product Marketing.

Gavin Deadman

Product Marketing's purpose is to drive product adoption by shaping marketing perception through strategic marketing activities that meet business goals, and this book gives a comprehensive overview of how product marketing fits within an organisation alongside other marketing roles and product management, as well having practical canvases and guides to help product marketing managers define a credible GTM strategy and execute on it. Simply put, Loved is a handbook or a field guide to running the Product Marketing function. If you're curious about what hiring a product marketer means, grab hold of this book and you'll have a great overview and can make that move with confidence.

Matthew Y. Blumberg

She’s the best product marketer on the planet. I can imagine it being a section of Startup CXO in that way — it’s incredibly practical, hands-on, how-to, and rich with examples from Martina’s amazing career at Microsoft, Netscape, Silicon Valley Product Group, and Costanoa.