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Thinking With Type 2nd Ed: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

£9.495£18.99Clearance
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The popular online companion to Thinking with Type has been revised to reflect the new material in the second edition. this illustrated guide is inspiring, informative and fun. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. In 2015, American typeface designer and educator Cyrus Highsmith was awarded the prestigious Gerrit Noordzij Prize. Our all time best selling book is now available in a revised and expanded second edition.

  • 5"
  • Paperback
  • 100 color illustrations
  • 7" x 8.
  • Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form
  • 224 pages
  • Learn to approach problems through focus groups, interviewing, brand mapping, and co-design
thinking with type

Reviews

benjamin bannister

This is a quick read with some introductory topics and lots of visual examples. You move on to Text, where you learn about how spacing them apart or together or in different arrangements will have a certain effect. Use the knowledge in this book as guidelines, and start creating your own content, today! It was a good primer to start with, but I think there are too many archaic examples of what is discussed and not enough modern ones.

I bought this many many years ago when I started out being a designer. These are three fundamental things every designer should know and take into consideration when completing a project. And as a bonus, the last few pages are an appendix of very useful information mostly about proofreading and using the right punctuations, and using standardized editing marks. Lastly, you learn about Grid, which is a section on how all your information is organized and can be organized on a physical or digital canvas.

I found this last part to be very helpful. There are three main topics discussed: Letter, Text, and Grid. You first learn about Letter, a history of how fonts and types were first used to make physical books and their evolution into the digital font files we have today.



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