The Choice Factory: 25 behavioural biases that influence what we buy

Reviews

Colin G

I am part of DTC jewellery brand. Of stuff I am going to use. Many of the chapters are not relevant or not useful. As a Chartered Marketer, with c.

Avnish Anand

The concepts discussed in individual chapters include The Fundamental Attribution Error, Social Proof, Negative Social Proof, Distinctiveness, Habit (Disrupt this), The Pain of Payment, The Danger of Claimed Data, Mood, Price Relativity, Primacy Effect, Expectancy Theory, Confirmation Bias, Overconfidence, Wishful Seeing, Media Context, The Curse of Knowledge, Goodhart’s Law, The Pratfall Effect, Winners Curse, The Power of the Group, Veblen Goods, The Replicability Crisis, Variability, Cocktail Party Effect and Scarcity as well as the Bystander effect. Thank you Mr Shotton! Similarly, if you are drinking coffee or soft beverages, are you noticing if the coffee is costing you £74/Kg, or why a smaller, funny tasting drink is costing you a lot more than drinking Coca-Cola (simply because it tastes funny).

Amazon Customer

I was so fascinated with the book, that it only took me a few days to read cover to cover – whilst at the same time reviewing some of the journal papers that are introduced. Highly recommended. People dont say what they think. 4.

MR A J HILL

It has 25 small chapters covering one cognitive bias each. !