Designing Lightness - Structures For Saving Energy

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Ideas of what can and must be achieved by good design are in a constant state of flux as a result of cultural and technological developments. Publisher: Gestalten, ISBN: 9783899555257, Format: Softcover, 210 x 297 mm, 155pp Less but Better does not set out to be a complete documentation of Dieter Rams’s body of work. These principles are still considered timeless fundaments of design theory and practice today. Few product designs have the staying power of creations by Dieter Rams. From his reflections on design ethics and values we can distill a clear paradigm for future design—because one principle has remained firm over the years: less is simply better. Dieter Rams, however, came up with ten principles that advocate for a purist, almost imperceptible design. This new and revised edition of Less but Better shows once again why Dieter Rams’s approach to design will be relevant for the foreseeable future. Rather the book explores the ideas, criteria, and methods behind Rams’s creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks.