Violet micro-pigments to instantly knock out unwanted brassy and dull tones
WHO IT’S FOR Instantly removes yellow tones from blonde hair and repairs hair with OPTI-PLEX technology. This sham HOW IT WORKS Rinse thoroughly.
Provides low maintenance brightening to natural or lightened blondes for a cleaner finish
Unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage
Weightlessly smoothing the cuticle
Provides low maintenance brightening to natural or lightened blondes for a cleaner finish
Developed with FragranceFuse™ technology that infuses each strand of hair
Hair is cooler, 80% stronger*, and 5x smoother with double the softness**Developed with FragranceFuse™ technology that infuses each strand of hair
Violet micro-pigments to instantly knock out unwanted brassy and dull tones
fudge purple shampoo 1000ml
Reviews
KittyKat
Completely removed the brassiness. Though this one didn't feel as dry as my normal one. I will be purchasing again!
Miss G.
🤩 I've used purple shampoo for years, though I do tend to find it can be drying on the hair. I have Asian hair and didn’t think it would work but it smells amazing and works perfect my hair is Ash blonde now I get so many compliments The handy travel size is good for when we can all go on holiday again and I like the ease of the squeezey tube rather than a small bottle, you can make sure you get virtually every last drop out of a tube rather than a bottle.
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Joined in 2023 
82 
63
Joined in 2023 
82 
63 
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